聊一聊：什么叫长尾关键词2024/5/27

情非得已

　　什么叫长尾关键词，长尾关键词是关键词优化中经常提到的一种易于排名的词，好多新站长不懂得如何挖掘筛选自己行业的关键词，搜索量比较低的关键词，就可以称为是长尾关键词，简称为长尾词，在seo教程中最重要的就是关键词和长尾关键词，因为这两部分是流量的关键，长尾关键词排名做好了，就会给网址带来流量，然后慢慢累积给关键词做内链带权重，这样整个网站的权重就起来了，新新人类网络小编跟大家分享一下长尾关键词怎么选择与挖掘？

　　为什么会有这么多长尾词？

　　经常想不明白一个问题，每个行业，客户搜索的关键词不就是那几个产品词吗？为什么会出现这么多的长尾词？因为，每个人的搜索习惯都不一样。我们会用的搜索词，客户不一定这么搜。比如，我们是做电锅炉的厂家，有些客户会搜“节能环保电锅炉”，有些会搜“供暖电锅炉”，有些会搜“3000㎡办公室用多大电锅炉”，还有的会搜“地区+电锅炉厂家”……

　　对行业充分了解：

　　首先要对您的行业足够了解，这样才能找出行业的用户需求，从而挖掘出长尾关键词。SEO优化专员最喜欢用谈恋爱来打比方，就像你要追求一个女生，你如果对她不了解，不知道她喜欢什么，讨厌什么，你又用何种方式去追呢？所以在接触一个新的领域的时候，不要着急开始优化那几个现成的主关键词，先花个几天去了解行业，这对你以后的整站优化会更轻松。

　　长尾关键词的含义

　　长尾关键词是指网站上的非目标关键词但与目标关键词相关的也可以带来搜索流量的组合型关键词，也就是和目标关键词有一定联系性的词组，可以有几个词（往往是2-3个词）一起组合而成，也可以是一个短语。长尾关键词的一个特点就在于它的“长”，它是对于关键词的扩展，而且还可以对长尾关键词再进行扩展，相对于关键词来讲更加具体，具有很强的目的性。

　　长尾关键词的特点和价值

　　①关键词比较长，往往是2-3个词组成，甚至是短语；

　　②需求精准比较高，更容易获得关键词排名和流量；

　　③竞争度比较低，相比根词来说长尾词竞争比较低；

　　④优化周期短，所花的时候比优化热门词要更易排名；

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